Brand Toolkit
Your one-stop shop for AthleteFi assets.
AthleteFi Logo
Our logo is one of our most recognizable assets. That’s why we’re protective of it. Take a moment to think about how you apply it.
📥 Download Favicon & Token Logo
Alfi Token Mascot
Alfi is the official AthleteFi token mascot, representing speed, energy, and engagement in the Web3 sports ecosystem. Use Alfi branding assets to maintain consistency in promotional materials.
Branding Concept
Typography
Our font selection reflects AthleteFi’s modern, professional, and tech-forward brand identity.
Primary Font: Montserrat Bold
A clean, modern sans-serif font that conveys strength, confidence, and innovation.
Best for headings, titles, and key statements in branding materials.
Secondary Font: Roboto Light
A versatile, easy-to-read sans-serif font with a slightly rounded feel.
Ideal for body text, descriptions, and supporting content.
Color Palette
AthleteFi’s colors are designed to represent innovation, energy, and trust while ensuring a bold and recognizable identity.
Color
Hex Code
Usage
Brilliant Blue
#007FFF
Primary brand color, used in logos, CTAs, and key brand elements.
Sunset Coral
#FF6E61
Accent color for highlights, buttons, and call-to-action elements.
Slate Grey
#708090
Professional and neutral balance, used for text and backgrounds.
Platinum
#E5E4E2
Soft background and minimalist design elements.
Social Media Templates
Use these templates when you want to share a post. Always use real posts and don’t alter or modify them in any way (not even spell check).
Official Hashtags
🔹 #Train2Earn 🔹 #AthleteFi 🔹 #ALFI 🔹 #ALFIai
Legal Disclaimer
By using the AthleteFi trademarks and resources on this site, you agree to follow our Brand Guidelines, Terms of Service, and all other AthleteFi policies.
Last updated